My friend Charlotte Henry was still a Guardian reader until yesterday, but then, like a smoker who catches sight of themselves smoking in the mirror and thinks "No more!", she decided to give it up. Charlotte and I are behind this Facebook page, Give up The Guardian: http://facebook.com/giveuptheguardian?refid=17&_ft_=fbid.10150891071116799
For me, this is not a ban or a boycott, it is just some Lib Dems and others saying: "No thanks. Include me out. I don't read The Guardian any more, and the club of Guardian readers is no longer for me."
I am, seriously, obviously not criticising anyone who still reads The Guardian and this is (obviously) not an attempt to put the paper out of business; for me, it is about the fact that "Guardian reader" used to be slang for a slightly earnest person of liberal conscience, possibly wearing a tweed jacket, perhaps drinking real ale, and maybe carrying a Penguin edition of George Orwell in the jacket pocket. "Oh," people would once say in response to my views, "You would say that, because you read The Guardian". And I used to be proud to fit that description.
The Guardian taught me to think and gave me a liberal conscience, and that conscience is now offended by The Guardian itself. The paper that used to expose cant and hypocrisy is now a leading platform for the unexpurgated exposition of the very cant and hypocrisy that it used to expose.
You may now accuse me of being anti-Guardian-reader, because the powerful pro-Guardian lobby always throw that accusation at anyone who criticises The Guardian and its leaders, in a bid to silence such critics. I am not anti-Guardian-reader (some of my best friends are guardian readers); I am merely being critical of the state of The Guardian, and its occupation of territory that bores me rigid. If I speculate as to how long The Guardian might last in its current form, I am not contemplating the paper's demise, merely warning the paper to change course for its own sake, as I only have its best interests at heart, of course. (OK, that last paragraph was me trying to be satirical - I'll get me coat).
On her blog at http://digitalpolitico.net/2012/06/08/giving-up-the-guardian/, Charlotte has written very strongly about this - well worth a look.